GULF AIR Essay Example | Topics and Well Written Essays - 4000 words

GULF AIR - Essay Example Finance was never a problem-getting aircraft delivered was a much bigger problem. There were basically two countries manufacturing passenger aircraft-the U.S.A. and the U.K. Britain was anxious to sell as many aircraft as they could while they still had a say in international matters. But there was an internal clamour to set up their own airline first, for British. The Americans had no problems of that sort. It was just that they were overbooked. The primary aim was to get an airline going while competing with Saudi Arabia and Egypt, mainly for Arab traffic. Primary strategy was to make use of our Eastern location to fly Eastwards-India, Singapore, Australia. Operating an airline is all about making money-whether for the company or the country. â€Å"We had to stay focussed on international operations and administrative manpower also increased. Growth is reflected in more aircraft and crew, more routes, more alliances and exchanges and so on. We have grown considerably, if I may say so†, he adds. On speaking about the importance and role of internationalisation in their company’s strategy he finds the question, odd. â€Å"Because right from the outset, we were an international carrier, with services to nearly 40 countries worldwide, as a legacy from BOAC†, he explains. This has to be balanced with the fact that they were pan-Arab too, with a predilection towards looking inwards. â€Å"We are a very small country and one jump takes you overseas. First, we had to shake off our Arab insular thought processes. Our clientele is more than 85% foreigners. Our Cockpit Crew is also crowded with foreigners, who are paid a handsome amount. We get to project our country,